Improving your page load speed can increase conversions and drastically improve the user’s experience using your website. If your page load speed is over 3 seconds, you’re unintentionally hurting your business. Thankfully, there are some very simple things that you can about, so keep reading.
The More Content You Have on a Page the Longer It Takes to Load
HTTP requests bring in the components of all the things on the page – from style sheets to media and everything that makes your website look as it does. There are ways to minimize the HTTP requests so that it doesn’t make it take longer. Even a few seconds of improvement will mean higher conversions. I recommend the Smush Pro Plugin for compressing images, and Comet Cache for compressing everything else to improve your page load speed.
Use the Information on Google Search Console
The Google Search Console gives you all sorts of tools to use, including something called Page Speed Insights. This allows you to analyze the speed of your website, as well as gives you suggestions of what to do to fix it. You can also use the Chrome browser to install various extensions (such as Analyze Page Performance) that help you keep your site running fast.
Compress Whenever You Can
If you are creating many long, high-quality pages, they likely require a lot to download for your visitor. When you can reduce the size of the pages, which also lowers the HTTP response, you can get the pages to load faster. There are many tools that you can use to help you compress pages, for example GNU Gzip which is open source software. However, if you’re not experienced you need to ask your web developer to check that your server settings are correct.
Ensure that the Browser is Caching
If you don’t know what that is, it’s the way that a browser downloads parts of the website on the user’s computer into their temporary storage when you call up the website more than one time. This will make the page load faster each time they visit your website. It’s an important way to speed up a page.
Format Images Properly
On websites, the best form of an image is JPEG, which will load the fastest. Next is PNG, and finally, do not use GIFs unless you must for animated gifs. Never use BMPs or TIFFs as they will not work correctly. You can change the type of image you have by using free open source software such as GIMP’s photo editing software that is a lot like Photoshop, but free.
Optimize Your Style Sheets
It is thought to be better to use only one external CSS style sheet. Every additional style sheet will increase the slowness of your website. The more you can combine external CSS files, the better the speed of your website will be. If you’re not sure about how to do these things, you may need to seek out an expert. Comet Cache can do this for you if you don’t want to mess around.
Reduce the Number of Redirects
Many people use redirects for affiliate programs and other reasons to make the link look prettier or to hide the affiliate link code. Pretty Links is a fantastic plugin for this purpose. However, while these are great uses for redirections, try to keep them to a minimum. Redirects take more time to send the code to the user and will slow page speed.
Most people expect pages to load super-fast, so you want to do all you can to maximize the speed at which the page loads – especially if you’re hoping they will purchase the item you’re promoting.
Use Fewer Plugins
Many people use website builders like self-hosted WordPress to build their websites. These builders have little applications called “plugins” that expand the functionality of the website. These are great, but it’s important that you find or purchase themes with as much of the functionality already available as possible and use fewer plugins to accomplish what you need for your website.
Page speed is a very important part of your web design if you want to keep people on your website long enough to make a purchase. If the site loads even seconds slower than they desire, they’ll click away and not buy or book an appointment with you.
What are your best tips for improving page load speed? I’d love for you to share them in the comments!