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Facebook is a wonderful tool to use when marketing your business, products and/or services. They make it really easy for anyone to do it, whether a large corporation or a small home business. You can run Facebook Ads effectively by setting a goal, and then taking the steps necessary to reach that goal. Test what you are doing, and check in on the data frequently to discover how everything you’re doing is working, or not.

Build Your Email List

Using Facebook to build your email list is very effective because they make it easy with the ability to add tabs and a call to action to get people to sign up for your list. Plus you can put up a nice banner that points people to the CTA.

Get More Page Likes

Using Facebook Ads to get more likes on your business pages or to promote your communities is a great way to increase engagement. Make the ad truly relevant to your audience and you’ll get a better response. Get people talking about your product or services and sharing with family and friends.

Segment Your Audience

You have a large audience, but you also have smaller subset audiences that you can use to narrow down who you’re targeting from your audience. It makes writing copy easier if you have a small segment to think of as you develop ads. When writing content, pick your ideal customer and write directly to them as if you’re speaking face to face and convey that you genuinely want to solve the problem they’re currently facing.

Target Interest Groups

Facebook makes it easy to target people based on many demographics, including interest. This is a wonderful way to target specific groups that will be interested in what you’re offering.  You can target based on behavior, interests, job titles, and more.  Put a lot of thought into who your ideal customer is following, what their pain points are, and how you can stand out.

Sell Your Product Directly

Using Facebook to sell your products and or services directly is a great way to use Facebook Ads; however, you want to ensure that they still sign up for your list.  Provide an incentive for signing up to your email list such as an irresistible first-time customer discount, but don’t forget about your loyal fans – customer loyalty bonuses are key to keep them coming back for more.

Use CPM Instead of PPC

PPC means pay per click, and CPM means cost per thousand and is measured in views. Facebook (at least for now) has a good system that when using CPM it will do what works best and gets the most bang for your buck.

Include Pictures and/or Videos That Are Relevant

You want pictures that draw attention to your advertisement to your audience. Know what they like and choose those pictures, because you don’t want to do anything that turns them off.  It’s worth signing up for a service like Shutterstock or Deposit Photos so you can always grab high-quality photos and if needed, turn those into videos for your ads.  Keep in mind, with the new algorithm changes, Facebook live videos are the very best way to get noticed.

Promote Your Posts

When you write a good post and share it on your Facebook page, it’s important to promote it so that more people see it. Paying to promote posts will ensure that more people see it, and you’ll get more engagement. Be sure to ask for a CTA (call to action) that reflects your goal.

Don’t Do This Alone

The important thing is to have a goal before you start so that you know that you’re being effective with the actions that you take. Without a goal, you have no idea whether what you’re doing is successful and don’t forget to consistently check the statistics and do more of what’s working and chuck the posts that aren’t! If this seems too time-consuming, or something that you shouldn’t be doing to bring in more revenue, why not outsource your Facebook ads to us?  We’d love to chat, so contact us about how we can help.

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