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Ever wonder what makes some social media posts, videos, or blogs “go viral,” while yours are lucky to have 3 shares and two comments?  While it might seem like some well-kept secret, the truth is it’s easy to create shareable content, if you put some thought and creativity into your efforts.

Everybody Loves Infographics

Whether you want to know more about how nail polish is made, or you’re looking for ways to create a winning Facebook ad, you’ll find a variety of infographics to fill you in.

These colorful, easy-to-read graphics share vast amounts of data while still entertaining an audience. By condensing numbers and stats down to easily digestible bite-sized pieces, you can make valuable information highly understandable for any audience. Even better, your market will be happy to share.

If you’re not artistically inclined or don’t have the graphic design skills required to create your own, you can outsource or use a tool such as Venngage to quickly make infographics your audience will love and share.

Pro Tip: Create an embeddable link for your infographic and encourage others to share it on their sites. You’ll automatically drive traffic from every site that posts your content!

Create Valuable Posts

Writing a blog post? Don’t just skim the surface of a topic. Dig deep. Provide as much information as you can on the topic.

While some bloggers will tell you that shorter is better, posts of 3,000 words are more likely to be shared than their shorter cousins. Short and long blog posts each have their place, but if you’re really looking for shares, go deep. Readers have proven that if they want good info, they won’t mind reading a long post to find it.

Let Your Personality Shine

No one wants to read or share another “me too” post.

What readers do want—and what they’ll happily share with their friends and fans—is personality driven pieces that aren’t afraid to take a stand on (yes, even controversial) issues.

That’s why personalities such as Marie Forleo are so popular. You know that simply by reading their content and watching their videos, what you see is what you get. Nothing is hidden and there’s no corporate babble to be found.

It’s easy to form a connection with someone like that because you feel like you know them personally. And what do you do with your friend’s content? You share it, of course!

Now you see it doesn’t take much to learn the art of creating shareable content. Just be yourself, be transparent, and be valuable.

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