The fact is, about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper-focusing on your ideal customer so that you can attract more ideal customers and fewer who aren’t ideal.
1. What Benefits do Your Product or Service Offer?
Make a list of all the benefits that your product or service has. When you are thinking like your customer, you will always think about “what’s in it for me?” Your customer wants to know why they should use that product.
2. Identify Pain Points That You Can Solve
What sort of pain points does your product or service solve? Does it free up time? Does it end boredom? Are you making their life easier or better in some way? Point that out.
3. Determine Who Needs These Issues Solved
Once you’ve gathered a list of benefits your product offers and pain points that your product solves, you need to figure out who needs those benefits and has those pain points. Do some research on what gender, age, educational level, interests, etc. keep popping up again and again.
4. Determine Your Ideal Customers’ Potential Characteristics
Once you have a list of those who might benefit from your product or service, you can make a list of demographics and other factors that people in that group share. Then name your ideal customer. Create a character of whom you’re selling to.
5. Determine Your Customers’ Behavior
Find ways to research the list of people you made above so that you can get a better idea of the type of behavior your target audience displays. A great place to start is on Facebook. Look for Facebook groups to join and lurk for awhile (don’t be creepy!) and see what issues come up again and again. What problems do they have? What products do they like? Also, research hashtags and see who is tweeting them. Go to Instagram and LinkedIn (or wherever your ideal customer would hang out) and take a look at what they’re posting, others they follow, and people that follow them.
6. What Career Does Your Ideal Customer Have?
Can you determine what type of career your ideal client has from the information you’ve gathered above? You should be able to. Figure out if your ideal customers gravitate towards the same line of work.
7. What Price Point Can They Afford?
Once you know what type of career your ideal client has, you can also determine a fair price point for your product or service based on what they can afford to pay and the value of your offering. If you’re targeting stay at home moms trying to make it on one income, your offerings are going to be vastly different from targeting CEOs and multi-million dollar companies. Yes, I said companies. Don’t be afraid to make your ideal customer an “entity” instead of an actual person, especially if you’re selling B2B services or products. Many people tend to gravitate toward a single human purchaser, when this may not be your best avenue for sales.
8. Test Your Assumptions
Once you have a fair idea of who your ideal client is, you can test your assumptions by identifying some influencers within your audience and asking them to try your product or service.
Take the answers you get from the information above and the test and improve upon your offerings so that you can truly please your ideal customer.
Using the information learned from all of the above actions, you can truly focus your marketing efforts toward your ideal client. In addition, you can use the information to retain the right customers in order to take advantage of repeat customers and a high level of customer satisfaction.