Increase Conversion by Keeping Emails Simple

Increase Conversion by Keeping Emails Simple

Email marketing is an effective way to market your products, services, and information to your audience. But, it can be easy to confuse your readers to the point that they do not take action. If you want to improve conversions, consider the following. Know Your...
Common PPC Campaign Mistakes to Avoid

Common PPC Campaign Mistakes to Avoid

A pay-per-click (PPC) campaign can take your marketing to the next level. You can run PPC campaigns on social media networks like Facebook or on search engines like Google. Even some popular websites offer the ability for you to place PPC ads on them. But, if you want...
Ten Reasons to Market Using YouTube

Ten Reasons to Market Using YouTube

Using YouTube to market your business is really a no-brainer. But if you’ve been hesitant to take the plunge, you might want to read over these ten reasons to market your business using YouTube. 1. It’s Free Using YouTube itself is free. You can spend money on...
Facebook Ads Best Practices

Facebook Ads Best Practices

Facebook ads are a great way to get the word out about your products and/or services. Facebook offers PPC and CPM ads. A PPC campaign is a pay-per-click campaign that you only pay when people click, while a CPM ad means that you pay a set amount for views. Both are...
Defining Your Content Theme

Defining Your Content Theme

Throughout all your marketing collateral, your website, newsletter, sales pages, and email newsletters, you will need to have a developed cohesive message or theme. Your content theme will need to explain how your products are different from the competitions’ and how...
Making the Most of Your Online Course

Making the Most of Your Online Course

Creating an online course is a great way to get subscribers to your list. A course is also a great way to give information to your subscribers that they need, as well as a way to market other information to them. It’s important to build trust with your subscribers and...
How to Optimize a Landing Page

How to Optimize a Landing Page

When building a landing page it’s important that you understand who your audience is and what the purpose of the page is before getting started. Then, to optimize the landing page appropriately consider the following. 1. Keep It Simple Don’t go nuts with...

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