How to Optimize a Landing Page

How to Optimize a Landing Page

When building a landing page it’s important that you understand who your audience is and what the purpose of the page is before getting started. Then, to optimize the landing page appropriately consider the following. 1. Keep It Simple Don’t go nuts with...
How to Turn an Unsubscribe Back into a Subscribe

How to Turn an Unsubscribe Back into a Subscribe

Once in a while, you’ll have someone unsubscribe from your email list. In reality, you want to get some unsubscribes because that means your list is super focused and it might not be right for that particular person. However, the unsubscribe process is also...
Email Subject Lines That Get Noticed

Email Subject Lines That Get Noticed

You’ve finally got some subscribers to your email list, and now you want to start getting some interaction from your subscribers. You want them to read the information and answer your calls to action. But first, you have to get them to open your emails. All that...
Planning Your Email Marketing

Planning Your Email Marketing

Your best chance of success with email marketing is to create a plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing...
Nine Creative Ways to Personalize Emails

Nine Creative Ways to Personalize Emails

Depending on the email marketing software you use, it’s important to learn all the features that it has so that you can use it to its fullest potential. You might not even be aware of all the things your email marketing software is capable of doing. If you...
10 Tasks to Outsource to a Virtual Assistant

10 Tasks to Outsource to a Virtual Assistant

Outsourcing tasks to a virtual assistant can be a daunting process if you’re not ready to let go of the reins.  Delegating as much as possible can be scary at first, but allowing a trustworthy VA to handle administrative details can free up your time and enable...
5 Things Your Competitors Are Doing Better Than You

5 Things Your Competitors Are Doing Better Than You

You may not want to think about how your competitors might have the edge, but chances are, the strategies they’re using probably include the following 5 things. If you’re already doing some of these, good for you! There’s always room for improvement though. So take a...
Expanding Your Customer Lifetime Value

Expanding Your Customer Lifetime Value

You probably know that each customer has a lifetime value in a business. This is called the CLV, customer lifetime value. It translates into the amount that you can earn on any one customer as they enter your product funnel. Understanding your customer lifetime value...

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