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If you want to grow your business, it’s essential that you build your email list. A list consists of emails that are either given by customers when they make a purchase or by prospects that have filled out a form to receive your messages. Sometimes they fill out a form to get a free digital download (aka opt-in freebie), or just because they want to get updates and newsletters from you. These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose based on demographics or behaviors.

Here are the main reasons why an email list is a critical part of your online business success.

Email Is a Professional Way to Contact Customers

Today most consumers are accustomed to giving their email address to a business or realize that when they make a purchase the business will have their email address. This is a common way to communicate and contact customers and is very accepted by most people. Creating a free offer for an opt-in is the tried and tested way to build your email list.

Email Software Offers Simple Automation

One of the best functions of a solid email marketing program is the ability to automate some parts of your email messages to your customers, leads, and prospects. This means that messages that are educational, standard (like thank you messages), and sales will be created once and sent to each person when appropriate, based on how you set up your autoresponder software.

Email Enables You to Add Value

When you use email to contact people who have signed up to receive your messages, you are connected to them 24/7 in a very intimate way. This affords you the opportunity, if you plan for it, to add extreme value to your customers’ lives by sending them information that solves their problems.  When you can solve someone’s problem, they’re more likely to buy what you’re selling or listen to your message.

Email Marketing Increases Conversion Rates

There is no denying that email marketing is one of the most, if not the most, effective forms of marketing that has ever existed. By using email to teach prospects about your business and offerings, you can increase conversions. Not everyone is on every social media platform, so you can’t be sure which of your customers you’ll reach if you focus on one such as Facebook.  Anyone providing a valid email address will at least see your headline in their inbox.

Email Marketing Creates Repeat Customers

Your best bet for increasing sales is to always to keep your customers happy so they become repeat customers. Repeat customers offer you the ability to increase your income exponentially. You simply need to use the customer list to tell them about other offerings they may be interested in.  Also known as “upsells” these offerings can be in addition to something they’ve already purchased from you or a complimentary product or service that they may need.

Email Allows You to Get to Know Your Audience Better

Since email is so intimate, you can use the email to send out polls to find out information about your audience. Some email software will let you know things about your audience simply based on the information they can get from the person’s email address and the files on record with Google and other email address providers.  When you know the nuances of the people in your email list, you can target your email messages accordingly.

Email Keeps You Super Close to Your Customers

You’re always with your customers due to smartphones and the ability to send messages to your customers any time of the day. It doesn’t even matter if the message is automatic; you can contact them 24/7 easily with just a click of a button or by setting up an automated sequence of emails.

Email Allows You to Educate Your Audience

Another benefit of having an email address for leads, prospects, or clients is that you can send them information that educates them about their problems and then introduces them to the solutions, without browbeating or having to make cold calls.  Chances are, they already know they have this problem at some level but aren’t sure what to do about it.  If you can direct them to your solution, all the better,

Email marketing is a win-win for everyone involved.

So which email marketing software should you use?

  • For all the bells and whistles, nothing beats Infusionsoft.
  • If you’re looking for a robust and easy to use platform,  it’s definitely ConvertKit.
  • For a middle of the road option that’s been around for awhile, try Aweber.
  • For a great beginner option with Facebook ad integration, go with MailChimp.
  • For beginners with less than 100 subscribers and just starting out, Campayn will suit your needs.

If you want more ideas on ways to build your email list, check out Build Your List – 77 Strategies for Massive Profits.  This free ebook covers just about every tactic for growing your reach.  Have questions about which email marketing program is best for your business or need help managing your email campaigns & newsletters? Contact us for assistance!


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