Developing a Content Marketing Mindset

Developing a Content Marketing Mindset

Today, marketing really is all about online content. It doesn’t matter what type of business you have, developing a content marketing mindset is going to be more lucrative than marketing offline. Most people don’t run to the phone book anymore when looking for a...
How to Optimize Overall Customer Experience

How to Optimize Overall Customer Experience

Today, brands have to go a lot further to please their customers than in the past. The customer experience is important to the point of brands having to consider the experience of one user over the masses. After all, you want each customer to come away with a relevant...
How to Tell Your Brand’s Unique Story

How to Tell Your Brand’s Unique Story

In order to tell your brand’s unique story, it’s important to deviate from simple blog posts and regular forms of content. Your story is a compilation of all that you do and all that you are. It starts with your idea, your business card, your website, and every...
Plan in Advance Based on Season and Products

Plan in Advance Based on Season and Products

When you’re blogging, it’s important to plan in advance for the content that will appear on your website, social media profiles, and blog. This needs to be based on the season as well as the products and services that you plan to promote or launch. Just like a...
Using Shows and Events as Content Generators

Using Shows and Events as Content Generators

Live events are fabulous content generators. Everything you see, hear, smell and do is ripe for taking as a content idea. It’s important that you take a notebook or other technology that enables you to keep notes of everything. Don’t rely on your memory as you’ll...
How Often Should You Review Your Marketing Strategy?

How Often Should You Review Your Marketing Strategy?

Like most plans you make for your business, nothing is like the reality. Once you have started implementing your marketing strategy and see how close your assumptions match the reality, you can start tweaking the plan to keep it fresh and reality-based. There are many...
Why You Should Write to One Person On Your Blog

Why You Should Write to One Person On Your Blog

People end up on your blog several ways. They may be referred to you by friends or colleagues, or reach one of your blog posts through an Internet search. However, someone finds your blog, that person doesn’t care how many other people you are trying to reach....

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