Social media marketing is an excellent way to increase your following and make more money in your business. However, there are many common mistakes that people make when engaging in social media. If you are making these social media marketing mistakes, don’t worry; it’s never too late to implement these tips to make it better.
Not Engaging with Your Followers
When your followers make a comment on something, share or ask a question, don’t wait too long to respond. If you have someone monitoring your social media, have them inform you of ongoing conversations and potential areas of engagement.
Not Filling Out Your Profile Completely
Incomplete profiles make your business look either sloppy or fake. If you want to be taken seriously, fill out a complete profile with a good profile picture, your company logo/banner, and information so that you can be contacted outside of the network. If you are the face of your brand, be sure to add your website and other social media profile links in your personal profile so more people will find you!
Not Focusing on Follower Quality
Some people make the mistake of focusing on the number of followers rather than the quality. You want to concern yourself with finding followers who are potential customers. Buying likes, comments, and followers is a waste of time and money and won’t about to any ROI for you. If you are advertising, be very specific when choosing your target audience. Don’t run ads to people who don’t need what you have to offer.
Not Posting Regular, Relevant Updates
If you aren’t active on social media posting things that resonate with your audience, then you’re not going to get any traction. If you plan to be successful with social media marketing it takes perseverance and patience, not one-hit wonders. Going viral is rare, and this is especially the case if your accounts are new and/or you’ve been making some of the mistakes in the article.
Not Choosing Your Channels Wisely
You don’t need to be on every single social media channel. Be on the channels that your audience love and that will work out fine. For instance, if you are a food blogger, focus on Pinterest and Instagram where visuals are valued. Twitter is probably useless. Everyone should be on Facebook to some extent because it has the largest reach.
Not Automating Some Actions
There are a lot of things, such as scheduled updates, that you can automate on social media. Be sure to use scheduling when possible as long as it doesn’t make you look robotic and don’t forget to interact if someone comments! Buffer is free for up to 3 profiles and Hootsuite is great if you need to automate many accounts.
Not Interacting Personally
Every chance you get, make spur-of-the-moment updates that are relevant to your business and your goals. This will make you look more real in the eyes of your followers. Live videos, funny (but relevant) memes, and even quick stories about your day will make you relatable. That’s more important now than ever before.
Not Personalizing Messages for the Channel
Sending out a mass message, using software, to all of your social media networks that you’ve connected with, is a big mistake. Most of the time, you’ll have leads who are on more than one account. If you do this they’ll quickly feel bored or worse, spammed. I’m guilty of this sometimes! It does take a little more time, but it’s important. Hey, I’m learning too.
Using social media to market your business is a proven technique to get more customers, make more sales, and increase your bottom line, but only if you avoid these mistakes. Take one at a time and make the improvements needed to get on the right track so that you make your social media marketing profitable for your business. Need help with social media and don’t want to do it yourself? We’d love to manage your accounts! Reach out and let’s chat about how we can save you hours.