When you decide to run a PPC marketing campaign (pay-per-click), you’ll first need to choose the platform you want to do it on. There are a few choices that you should highly consider so that you can be successful out of the gate. The main tip is to run it where your audience is. Don’t try to run a PPC campaign on a new platform that you have no idea if your audience is using or not.
Setting up a PPC campaign on Facebook is pretty simple. Almost anyone can do it. They lead you step-by-step through the process with a very intuitive platform. You can set a daily budget plus an overall budget so that you don’t accidentally forget about it and run over your budget. Before running bigger campaigns, consult an expert on Facebook Ads so they can make sure your pixel is installed correctly and your copy and audience are optimum for conversions.
The tried-and-true Google AdWords can do wonders for your marketing campaigns. But, the competition is fierce. Don’t go into your first foray of PPC campaigns with Google. Instead, you want to learn about PPC from less expensive platforms first.
This network has less traffic, but it’s a good place to start because of the lower competition for you. You can get some very loyal customers via this platform and not break the bank in the process.
This network will place your PPC ads on the AOL network among other places. This PPC platform has a lot to offer but it’s not for beginners. It’s nice for businesses who want their ads to appear on the top tier website. You can set your budget and they help you a lot.
With Twitter, you only pay for the actions that get clicks back to your website or offering. The targeting is second to none and the results can be amazing. If you want to get leads on Twitter, you can do that too. However, if your audience doesn’t hang out on Twitter, it’s probably a waste of money.
Promoted pins is a relatively new function, but it’s easy. You just pick a pin that you like a lot and is popular, set up targeting so that the right people will see it, pay for your results (you can choose clicks or engagement) then track it to find out what works best. Buyable pins are another option, especially if you create beautiful products.
You can run self-service ads on LinkedIn that help you promote what you want to get out to the world. You can run video or text plus image ads. They can be set up as PPC and there are no long-term commitments. You can stop your ads at any time.
Popular Blog Networks
You can use an ad network like WordStream.com to help you run ads across multiple networks and blogs. There are ad networks that work with niche blogs to help run ads that go across all the blogs in the network.
Running a PPC campaign can get costly if you’re not careful about where to run it. Choose a place where your audience likes to hang out, then create an ad that targets your audience in a way that they know right away that this ad is meant for them.