There’s one sure way to build a large following fast: do something crazy and fun.
If you’ve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to see what new catastrophes would befall the cast of Survivor, or what new battle would break out on someone’s wedding day on Married at First Sight.
Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.
The fact is, this is a tried and true marketing plan that companies have been doing for more than a century and you can easily do something similar in your business.
Write twenty books, or even just one
When Kristen Joy of TheBookNinja.com needed a boost in traffic, she turned to the medium she knows best: Kindle publishing. Accepting a challenge from her business coach, she agreed to write and publish a new Kindle book each week for 20 weeks.
As the word spread about Kristen’s plan, her traffic grew (and grew, and grew). Why? Some people no doubt wanted to see her fail—after all, that’s really why we watched Survivor, isn’t it? Most people rightly thought that Kristen must have something important to say if she had committed to such a large project.
Many others are pulling off similar challenges. Do they work? Absolutely! Just like Kristen’s crazy book-writing spree, committing to something outlandish, executing on it, and succeeding gains others (just like you) lots of traffic and thousands of new fans. Posting daily Facebook lives is currently popular for gaining traction and more traffic and guess what – it’s working.
Now, you don’t have to write a book a week for 20 weeks, or even spend the next few months creating a Facebook live every single day. But there are plenty of things you can do to build some buzz and drive some traffic to your site. The key is to find something that would make most people say “I could never do that.” And then do it.
- Post to your blog every day for a year
- Post a new video on your YouTube channel every day for 90 days
- Speak at or attend one conference each month for a year
Whatever “stunt” you decide to pull off, it must have two components to be successful:
- It must be outside what most people would consider their comfort zone.
- You must commit to it publicly and often—tell your list, your social media followers, your blog readers, your clients, everyone.
A challenge of this sort must have one other component as well—your absolute conviction to finish. The last thing you want is to publicly declare your intention then quietly fade out mid-way to your goal.
If you’re looking for a fun, innovative way to drive a lot of traffic to your website, and to get more eyes on your content, consider setting a big, outrageous goal for yourself. You’ll be surprised how many people turn up to watch and cheer you on, and you’ll have fun along the way. Not only that, but at the end, you’ll have lots of content you can repurpose again and again, and you will have learned a thing or two about your audience and yourself, too.