Video marketing is a great way to increase engagement, speed up brand awareness, and improve search engine optimization. Video is shared and engaged with more often than text, which is why you need to include video in your marketing efforts. There are numerous ways that you can use video in your marketing.
1. Introduce Yourself
Make a short video introduction about yourself, including why you are part of the niche that you are. People want to know if you’re the right person to trust, and seeing your face and hearing your reasons why will help them. Hey, if Jake Paul has done one which has resulted in 1.6 million subscribers (at time of posting), there’s definitely something to this.
2. Three Things
Videos are best, most of the time, when they are short. If you can think of three short points about a particular topic and talk about them and go over them in a short video, your audience will appreciate it. Presenting three points in 3 minutes is ideal. Identify their problem, solve it, and include a call to action. Be concise and get to the point.
3. Create Short Tutorials
This works well in some niches, like cosmetics, where you can complete a short project, or speed up a longer project to make the video short. Your audience will love seeing how to do something so they can do it themselves, but they’ll also see you as more of an expert than before. So if you want to offer services (or using products you’re an affiliate with) doing that thing you demonstrated, you can. In less than a minute, Stephanie Lange proves a high-speed YouTube tutorial can create magical results that are sure to convert here:
4. Highlight an Event
Did you host or go to an event? If so, record some of it, then piece it together or make several videos from one event to make a lot of short videos. Your viewers will love following you to events that you go to.
5. Tease about a New Project
If you have a launch coming up, using a video to tease your audience about it will whet their appetite for more. Make a short video leaving it with a question that makes them think of the problem that they have that you will solve. 3M nails it with this one:
6. Make a Book Trailer
If you’ve written an eBook, you can use one minute to create a book trailer that lets your audience know what is in the book. This can go on YouTube, your website, sales pages, and more.
7. A Day in the Life
If you’re an influencer, your fans and/or customers are often curious about what you do every day. Show them. Take the camera with you and record tidbits of your day, then edit them together into one cohesive short video. Your audience will feel closer to you, and start developing more trust in you over time.
8. Host a Video Contest
Ask your customers or people who want to win your products or services to make a video about why they love your product. Have them post them on their social media, YouTube and websites linking to the information about the contest on your website.
9. Video Testimonials
Xero.com does this well with quotes paired with quick video testimonials. Take note and ask your customers to submit video testimonials that you can use on your site, sales pages, YouTube and other places. The video testimonials will help potential clients trust you more when they see that your customers are real.
10. Record Google Hangouts
You can record a Google Hangout, and then add it to a membership website, or break it down into shorter, pointed parts of the discussion. Q & A’s work very well for this type of video.
Don’t worry – your videos don’t have to be perfect. You can use something as simple as an inexpensive webcam; it doesn’t have to be professional to make a huge impact. However, if you do want to punch up your videos a notch, you can use software like Camtasia.com to edit it and make it super-special.
If this is all too much, but you’d like to outsource a niched video introducing your services in a professional way, please contact us with your specifications!